AXIS
The Axis Culture Group team is designed to provide the skills and proactive efforts to push your brand forward, while you and your team focus on the unique abilities that make you great.
How do you decide what clients are a good fit for Axis?
We hold ourselves to the highest standards of excellence. To maintain achievable timelines, client followup/accountability, and strategic client meetings, we have to make sure that we work with clients that are in line with how we do business. If you are a business owner or organization that cares deeply about your customers, community, and culture and understand the value of investing in your marketing efforts, we will most likely work well together. All of our partnerships are rooted in complete, mutual respect.
Why hire Axis over an internal marketing employee?
In many cases, we are hired by companies in place of hiring an internal employee. With most of our annual contract partnerships, we are less expensive than hiring a full-time, minimum-wage employee over a year. Also, we bring a lot more pieces to the table than one person can handle in a position of that nature (See What We Do). The appropriate members of the team will be involved in your efforts at all times, many times working on 2-3 projects at one time for you. We don’t require company benefits, valuable space in your office, bonuses, etc… we just work side by side with you and your team to help you succeed.
How do your monthly packages work?
With 7 professionals with talents in all areas of business development (See What We Do), Axis is an extremely valuable team member to add to your staff, and the cost of one person. Our clients become just as much a part of Axis as we are… and the long-lasting efforts and results are very rewarding for us both!
What do your services cost?
We provide custom services to each client and price our products specifically to what is required to accomplish the desired goals. We offer a free initial consultation to walk through the products that will be needed, as well as what you are working to accomplish through our efforts together. Once we have collected all of the information that we need to know about you and your organization, we will send an overview with a proposal. This set price allows you to budget properly.
What type of followup and accountability do you provide?
In a room full of right-brain creatives, we understand the need to have strong, detail-oriented team members that hold the projects together. Our monthly clients receive a weekly follow-up (outside of normal communication with the creative team) to discuss ongoing projects and to provide accountability and support within the partnership efforts. We don’t let ourselves fall behind on your strategic marketing efforts and we make sure you don’t either. We understand how easy it is to become distracted with the day to day of running a business, letting the forward movement of marketing efforts fall to the back burner and we are here to make sure you are fully supported!
Why is professional photography so important?
You have a very short window of time to capture the attention of your target market as they view your marketing materials and online resources. Artistic, high definition, professional photography is a non-negotiable tool that you must have incorporated into the visual representation of your company or organization. Strategic, well-executed photoshoots can highlight everything you need and can be used in all of your marketing materials for long periods.
Why is it important to consider videography?
Much like photography, video helps you connect with your potential customers in a personal way. When done correctly, video can communicate your message in a way that draws the viewer in and helps them feel as though they know you, while shopping and comparing your services to competitors. Video is also a strong approach to putting information out into the world quickly and efficiently. We offer videos for all kinds of marketing campaigns, large and small.
How do your Leadership Development services work?
Our creative team loves to make things look good. We can build you the best website, videos, print materials, and marketing plans… but without a strong team that follows a strong internal culture, customers will see the imbalance in your efforts. Our in-house, certified Leadership Development Specialist is passionate about helping you and your team thrive. We offer one-on-one or group development that walks through your specific goals and the path to building an amazing company culture! Whether you need us to come alongside of you as the leader, or develop training for your team to help them thrive, we build a custom plan for each need.
Are you going to try and sell me services that I don’t need?
Absolutely not. We consult with each client in detail to identify who you are and where you want to be. We do this so that we can present what we feel is needed to reach your overall goals and WHY those services are important. From there, it is completely up to you as to what you would like to utilize.